“Crappy” Marketing: My Banned Medical Glove Ad

Last year I created (what I thought was) a clever advertisement for Duracell batteries.

The company I work for, ReStockIt.com, sells a ton of different products and one of them is Duracell batteries. What’s more, we have a co-op agreement with Duracell so as a marketer I have extra incentive to try to sell more batteries.

The wiser heads prevailed and it was decided to not use my ad creative, despite the support I received from friends and colleagues.

Well I’m not one for learning on the first go-around, and I decided to create another ad! This time the product is medical gloves.

This one didn’t win support from the C-suite either, but I’m fighting for it! :)

Medical-Gloves---Running-Out-LQ

Also – I know I’m not a wizard at Photoshop. If I’d gotten approval, I would have shipped the concept to someone with a lot more talent!

It was still fun to make, and stay tuned for another one coming soon…

Big Data Marketing for Small Businesses: Why It’s So Damn Hard

Data-driven marketing is such a buzzword these days that it pains me to admit how much I love it.

I love turning numbers into tactics, and that comes from identifying trends in what the data tells you.

And that’s all well and good when you have legion of database engineers and SQL geniuses to help you leverage that data. But what happens when you work for a small or mid-sized business (SMB)? How can you effectively and efficiently turn your data into revenue?

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