Marketing Yourself: The Online Dating Challenge

I recently signed up for eHarmony in an effort to kick my dating life into gear. My career keeps me busy, and short of a serendipitous encounter at a bar or the beach, I’m probably not going to meet many eligible women in my day-to-day.

Creating a profile is easy enough…answer twenty million questions about yourself and eHarmony will begin sending you matches. Voila!

While I may work in marketing, I hate marketing myself. Or, I hate marketing the non-professional side of me.

I have my elevator speech down pat if I’m at a conference or networking event. I can wax poetic about the benefits of a tightly integrated CMS for eCommerce marketing, or how Google PLA is killing Adwords, but if asked to name what other people first notice about me, I draw blanks.

Continue reading