Editor’s note: I originally published this on my old blog (zacksimpson.blogspot.com). I felt like it was still relevant, and brought it over. I’ve updated some of the copy throughout.
In our post-recession economy, it’s becoming increasingly important to seek efficient, profitable growth and adapt to changing consumer behaviors.
From a marketing standpoint, it’s unlikely that past methods will yield efficient returns on spending. The downturn has fundamentally changed consumer expectations in a lasting way.
Tricks and gimmicks are a thing of the past – replaced with an expectation of product quality and customer service.
These changes in consumer mindset will require online retailers to improve and adapt their efforts across each marketing channel, with a new focus on engagement with the consumer.
Marketers must also increase the efficiency at which they spend their budgets and leverage key technologies to earn consumer loyalty.