Persuasive Marketing: Using Customer Base-Value Neglect to Your Advantage

Here’s a fun fact: When given a choice, most consumers will choose a “bonus” over a “discount”, even if the discount is a better financial offer for them.

Why is that? Why do we consumers (yes, I’m a consumer too!) lean towards getting more “bang for our buck” than actually saving a buck? This seems counter-intuitive.

Well, as it turns out, we’re programmed that way.

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Big Data Marketing for Small Businesses: Why It’s So Damn Hard

Data-driven marketing is such a buzzword these days that it pains me to admit how much I love it.

I love turning numbers into tactics, and that comes from identifying trends in what the data tells you.

And that’s all well and good when you have legion of database engineers and SQL geniuses to help you leverage that data. But what happens when you work for a small or mid-sized business (SMB)? How can you effectively and efficiently turn your data into revenue?

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