Online Marketing in a Post-Recession World

Editor’s note: I originally published this on my old blog (zacksimpson.blogspot.com). I felt like it was still relevant, and brought it over. I’ve updated some of the copy throughout.

In our post-recession economy, it’s becoming increasingly important to seek efficient, profitable growth and adapt to changing consumer behaviors.

From a marketing standpoint, it’s unlikely that past methods will yield efficient returns on spending. The downturn has fundamentally changed consumer expectations in a lasting way.

Tricks and gimmicks are a thing of the past – replaced with an expectation of product quality and customer service.

These changes in consumer mindset will require online retailers to improve and adapt their efforts across each marketing channel, with a new focus on engagement with the consumer.

Marketers must also increase the efficiency at which they spend their budgets and leverage key technologies to earn consumer loyalty.

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Persuasive Marketing: Using Customer Base-Value Neglect to Your Advantage

Here’s a fun fact: When given a choice, most consumers will choose a “bonus” over a “discount”, even if the discount is a better financial offer for them.

Why is that? Why do we consumers (yes, I’m a consumer too!) lean towards getting more “bang for our buck” than actually saving a buck? This seems counter-intuitive.

Well, as it turns out, we’re programmed that way.

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Big Data Marketing for Small Businesses: Why It’s So Damn Hard

Data-driven marketing is such a buzzword these days that it pains me to admit how much I love it.

I love turning numbers into tactics, and that comes from identifying trends in what the data tells you.

And that’s all well and good when you have legion of database engineers and SQL geniuses to help you leverage that data. But what happens when you work for a small or mid-sized business (SMB)? How can you effectively and efficiently turn your data into revenue?

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