Data-driven marketing is such a buzzword these days that it pains me to admit how much I love it.
I love turning numbers into tactics, and that comes from identifying trends in what the data tells you.
And that’s all well and good when you have legion of database engineers and SQL geniuses to help you leverage that data. But what happens when you work for a small or mid-sized business (SMB)? How can you effectively and efficiently turn your data into revenue?