Facebook’s Real Threat is Reddit

When Google Plus launched, there was a lot of discussion about whether Google could unseat Facebook as the reigning social network.

We all know how that’s turned out.

Then along came an app called Instagram.

If you’re among the unwashed peasants who doesn’t own an iPhone (like me), then you weren’t a part of the insane user growth on the popular image-sharing site.

When Instagram became available on Android devices in April 2012, user growth accelerated further. The current tally is somewhere in 50-60 million user range.

And Facebook came calling.

Facebook thought it smelled a challenger. Continue reading