Big Data Marketing for Small Businesses: Why It’s So Damn Hard

Data-driven marketing is such a buzzword these days that it pains me to admit how much I love it.

I love turning numbers into tactics, and that comes from identifying trends in what the data tells you.

And that’s all well and good when you have legion of database engineers and SQL geniuses to help you leverage that data. But what happens when you work for a small or mid-sized business (SMB)? How can you effectively and efficiently turn your data into revenue?

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Onward to Argentina!

Okay, so the title is a bit of an inside joke – I’m not heading to Argentina anytime soon.

However, what I *am* doing, and what I have done, is finally setting up my own site. I’m such an adult now!

All kidding aside, this is the result of some serious prodding from a wonderful friend who told me it disappointed her that I wasn’t writing.

Lindsey, any future successes or failures of this site rest squarely on your shoulders. 😉

I’m still getting everything set up with this, so it’ll take some time before the look and feel are settled. The content, however, will focus largely on marketing, stocks, and life.

More to come!